Endesa
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 One.Tel/Scarlet -
     Case Study

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  • Endesa Net Factory is a subsidiary of Endesa, one of the largest electricity providers operating in Spain and Latin America, and is responsible for initiating innovative technology projects. Endesa Net Factory, along with the consulting services of Arthur D Little, launched a large-scale Power Line Communication (PLC) pilot with the objective of testing the delivery of Internet, VoIP and data services to households, SOHOs and SMEs by way of electricity power lines.

  • THE PLC PROJECT

  • The PLC pilot is targeting 3,000 households in Zaragozza, Spain for a period of two years. Endesa invested in this localized project to examine the operational issues of such an endeavor as well as to get an understanding of the market's reaction to and the implications of implementing PLC service prior to moving to commercial deployment nationwide or even worldwide. Once this pilot is deemed successful, Endesa will look to service to their entire subscriber base of 22 million connected customers.

    One of the operational issues Endesa looked to investigate was that of an appropriate CRM and financial solution for such an innovative project. Endesa chose MaxBill to be the focal point and the base information system for the project's Customer Relationship Management (CRM), Billing and financial management. Following the Functional Verification Process (FVP) and a few months of intensive development and implementation efforts, the system entered into production.

  • Benefits of the MaxBill System for the PLC project:
  • Full multilingual and multi-currency functionality from one system implementation
  • Customer-centric Customer Care including:
    • Sales and Campaign Management:
    • Order Management
    • Trouble Ticketing
  • Convergent rating and billing capabilities
  • Flexibility and Scalability
  • Internet-enabled, allowing eCRM & secure EBPP
  • Tools for service and revenue assurance
  • Efficient system implementation.